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Sony has enlisted the help of Ishimori created hero Kikaider for post-Christmas sales to help sell Sony’s Playstation 3 and PS Vita products in Japan.

Kikaider storms in declaring his name “Kikaider!“(キカイダー), but the accompanying text is actually a pun on this. The characters are pronounced the same, but written differently (機会), which means “It’s a chance!” (ie. to get these items on sale). Hikaider even has a little cameo at the end.

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