POST // 2012-04-19

Go-Busters Ratings Breakdown: What the Numbers Actually Mean

Tokumei Sentai Go-Busters’ ratings drove heavy forum discussion, prompting a point-by-point look at what the numbers actually showed. Go-Busters was tracking toward an overall series average of 4.3%, with a high of 5.2% and a low of 3.2%, putting it on pace to become the lowest-rated series in Sentai history, edging out the previous record-holder, Chouriki Sentai Ohranger, which averaged 4.5%.

The claim that all Japanese ratings were simply declining across the board did not hold up well: the long-running animated sitcom Sazae-san, used as a stable benchmark, still averaged around 20% a decade earlier and 24.5% two decades earlier, showing the overall audience share for Japanese TV had not collapsed the way American ratings had. Comparing Go-Busters to earlier Sentai seasons, Kyoryu Sentai Zyuranger averaged 7.1% in 1992 and Ninpuu Sentai Hurricanger averaged 7.5% a decade before Go-Busters, suggesting a genuine within-franchise decline rather than a broader trend.

Demographic breakdowns showed Sentai’s audience was overwhelmingly children, typically 10-15% of that group, while other age brackets rarely broke 3%; the piece argued adult fan sentiment online therefore had little bearing on the numbers. On the toy-sales question, Ohranger was cited as a counterexample: it held the era’s worst ratings but the franchise’s all-time best toy sales, reflecting Sentai’s move from a family-viewing 5:30 PM timeslot to a kids-focused 7:30 AM slot. Toei’s usual response to weak toy sales, rather than weak ratings, is to retool a show, as it did partway through Tensou Sentai Goseiger after citing poor early toy sales; a healthy-toy-sales, weak-ratings season more typically leads Toei to adjust the following year’s series instead, as it did moving from the comedic Gekisou Sentai Carranger to the more action-focused Denji Sentai Megaranger. Because Sentai leads into Kamen Rider in the broadcast block, the piece also noted that Go-Busters was airing ahead of Kamen Rider Fourze, itself tracking as the lowest-rated Kamen Rider series to date, which was likely depressing Go-Busters’ lead-in numbers further. Outright cancellation was called unlikely: comparable children’s franchises have continued well below the ratings levels Go-Busters was pulling, and Sentai’s 35-plus-year broadcast run gives Toei strong incentive to avoid being the one to end it.